I’m facing a dilemma.
I’m sure it’s a dilemma lots of people (specifically: indie game developers) are facing around the world, but I’m just going to talk about me.
I made a game. It’s called CUBD. It’s a 3D arcade-puzzle game for iOS, and I think it’s pretty good. CUBD plays like a combination of a Rubik’s Cube, Bejewelled and Tetris – it’s fun, colourful, simple and addictive, and I know several people who are hopelessly hooked on it.
CUBD won an nVidia competition while in beta, and has been awarded a prestigious Mobile of the Day award by the FWA (it’ll be featured on the 31st August – check it out!). I’ve got a solid five star rating on the App Store with about 30 reviews, and have been retweeted with praise for the game by people from Mike Bithell to Flash’s own Twitter account to thousands and thousands of people.
All of which has resulted in a grand total of about 170 sales. Not bad, considering 60% of the apps in the App Store have never been downloaded, but hardly on the scale of Angry Birds. To be honest, it’s not even on the scale of Hair Removal (“Oh, my god, there are so many hairs on my face in such a short time. Who can help me, please!”), a frankly shit-looking game that’s currently invading App Store Top 10s around the world, but there you go.
“Oh, my god, there are so many hairs on my face in such a short time. Who can help me, please!”
170 sales equals a lifetime profit of just under £70. Considering I worked on CUBD for about a year (as a side project, not solidly) that’s not a great income. Thankfully I’m not a full-time game developer and I don’t rely on sales of my games to survive. CUBD was a labour of love; the whole project was a Fifty Shades of Grey-ish mixture of pleasure, pain, curiosity and stubbornness.
So what’s my next move?